Hyper is a creative website designing company in Delhi, India. They wanted us to get a hook on new and prospective clients in order to expand their base, by using a direct mailer. The challenge? They wanted something that’d have a shelf-life longer than a post, tweet or like.

 

Every interaction on social media amounts to customers, which means cash for the marketer. And that's what our idea was based on - Cash. This idea was demonstrated with the help of a social currency direct mailer. The top three social media platforms were chosen. Once the currency were ready, they were stacked and mailed to prospective clients.